Open Call for video art projects for:
The Standard for Spring
Tara Raye Russo (Artistic Director) in collaboration with Jeanne Brasile (Founder Rogue Art and Director of Walsh Gallery, Seton Hall University)
The Standard for Spring is seeking artists’ videos for an outdoor screening in some unlikely places at impromptu times by unconventional means. Artists whose work is adaptable to being projecting onto people place or things is the conceptual fit for this event.
Some examples include but are not limited to:
An impromptu screening by a wireless mobile mini projector projected onto a white wall of foamcore panels held by people.
Large scale projections onto exterior walls.
Reverse projection screenings on windows.
The Standard for Spring continues a movement of impromptu art in public spaces as set forth by festivals like: Conflux, Rogue Art, SITE Fest and Art in Odd Places. This practice allows artists to break free from the confinement of the studio and the gallery space and interact with an unsuspecting and unassuming public. This alchemic occurrence spontaneously animates a space and renders a unique experience that has the potential to momentarily alter or transcend the everyday experience.
The Standard for Spring is a one day outdoor event of performance art and video on Saturday May 19, 2012 with a rain date the following Saturday. Once the performance departs from the meat packing district, roving performances will lead the way on a walk that connects the audience from one performance and video screening to the next. Locations and artists will be updated and announced on twitter.
The theme of The Standard for Spring is “see and be seen” and embraces the idea of the world as a stage in a city where anything is possible. Glass highrises exemplify the idea that to be contemporary is to be transparent. The level of interconnectedness that it wishes to attain with the outdoors is limited by a separation of glass. This breach of detachment is just one example of the type of barriers that The Standard For Spring should seek to break down, integrate, occupy, reveal or create. During a time of heightened voyeuristic meddling, made possible by the Internet, our experiences are becoming the experiences of others. What we portray and how we portray it is a source of unlimited inquiry and expression.
The Standard for Spring is the art of intervention, it is seasonal, can be fleeting, confidant, of excellence, a display, whimsical, colorful, temporal, ethereal, curious, serendipitous, emergent, integrating, communicative, revealing, pheromonic, cathartic, rebellious, confrontational, flirtatious, voyeuristic, primal, restorative, airy, fragrant, prowling, alluring, warm, gay, and instinctual.
Time and Departure Location: TBA
Event Date: Saturday May 19th rain date May 26th
Up to 3 videos submissions per artist averaging approximately 5 minutes each
Artists must submit their videos on DVD or flash drive, .mpeg,.avi or .mov formats with an aspect ratio of 4:3.
Digital files are to be named in the following way: artistname_titleofwork.filetype (example: smith_art.mov or smith_statement.doc)
S.A.S.E. for return of materials
Printed artist statement, C.V., website address, contact
Project proposal: For installation work or for projecting onto materials other than the ones mentioned above.
Please include with your submission a $15.00 check payable to StepOn to Design LLC
StepOn to Design is partnering with The Standard For Spring. StepOn to Design is a full service exhibition design company providing design services, vinyl lettering and fabrication for museums and galleries in the New Jersey, New York metropolitan area.